Friday, March 9, 2012

8 Lies Surprisingly Easy to Tell

As I searched for an article on social media I wondered off into one of my favorite websites, Cracked.com Having spent a certain amount of hours that will remain undisclosed, I had forgotten what I was supposed to do in the first place. I reminded myself and with that I instantly remembered an article I had read on the website: "8 lies that are surprisingly easy to tell as a health reporter. "

With very serious reasons as to how a newspaper report can be misleading told in an innovative and entertaining way. Reasons ranging from conflict of interest, thin evidence, lack of knowledge and lack of space. I only mention these four because the other four where kind of just irrelevant to the topic and where used to "fill" space. I hope the irony in that shines through as you read the last couple of arguments and wonder "WTF" is going on.

Sunday, March 4, 2012

This week I was watching a ton of viral videos, so I figures I would make my post here on viral videos. I went into TED.com in search of TEDtalks about viral videos. I found a short video on why videos go viral by Kevin Allocca, the trends manager at Youtube. Outlining three core influences a video requires to become, or at least have the potential to be come a viral video.
Taste makers, communities of participation and unexpectedness.

Beginning with taste makers being those who introduce us to new and interesting things, and bring it to a larger audience using their popularity and social status. After the introduction of the video from a taste maker the community is required to participate by re-sharing the video introducing it to other communities who would not have been reached by the initial injection from the taste makers. Lastly, and perhaps more importantly a video must be unexpected.

Link to original video: http://www.ted.com/talks/kevin_allocca_why_videos_go_viral.html